Staff

Ron had a successful twenty-year auto racing career up and down the East coast, including his most thrilling win as the surprise victor of the 1981 Talladega 500 during only his 11th Winston Cup start, which helped win him that seasons “Rookie of the Year” title.

In 1986 Ron Bouchard opened his first car dealership, Ron Bouchard Honda (previously The Honda Store), in his home town of Fitchburg. He and Paula built their business up to six franchises including Nissan, Kia, Honda, Chrysler, Dodge, Ram and Acura.

Ron Bouchard’s Auto Stores have now been proudly family owned and operated for over 30 years. We’ve built our reputation in and around Central Massachusetts by adhering to our customer first approach. Ron always said “At our dealership, you are more than a customer, you are our reputation!” We strive to build lifelong business relationships with our clients.

Today Ron Bouchard’s Auto Stores offer new and quality pre-owned vehicle sales, parts, and service at state of the art facilities. Available at three convenient locations! Fitchburg on Route 2A, Lancaster along Route 2 (minutes from 190 & 495) and Auburn along Route 290 (minutes from Worcester.)

Born and raised in Fitchburg, I attended Lawrence Academy before going on to the University of Tampa, Florida. I have worked throughout the business since 2001 as a Porter, Detailer, Parts Driver, and Sales Consultant, before working my way up to my current position as General Manager. I am proud to continue the Bouchard family tradition of serving central Massachusetts and putting the customer first.

Outside of the dealership, I played professional golf for six years, including PGA Tour Latino America and the Web.com Tour. In my spare time i’m the worlds biggest Bruins fan!

“Genius is the ability to put into effect what is on your mind” – F Scott Fitzgerald.

I have been in the automotive business since 1983, and with Ron Bouchard’s since 1990. When I’m not at work I enjoy spending time with my family and playing with my grandchildren.

I’ve been at Ron Bouchard’s since 2016, and have been in the automotive industry since 2010. I received my Bachelors Degree from Framingham State. Prior to becoming a Sales Manager held positions as a Sales Consultant, and a Commercial Sales Representative. I believe you should be the sales person you wish you had!

I am originally from Hubbardston, and grew up in Petersham. I’m a Pats & Bruins fan, an avid traveler, love to fish and hike.

I was born in Fitchburg, and attended Leominster High School. I have been with Ron Bouchard’s since 2005, where I began as a Sales Consultant. I have since progressed to Internet Manager, and now Business Manager handling finance for Ron Bouchard Honda. I believe in treating people how you’d want to be treated, and my personal slogan is “Ron Bouchard’s… no games, just cars!”

Away from work I enjoy fishing, a wide range of music, fine dining and exploring unique restaurants, traveling, family (blood family and work family!) and, obviously, cars.

I grew up in Central MA, attending Ayer High School and Fitchburg State University. I’ve been with Ron Bouchard’s Auto Stores since February 2005. I began as part of the sales team, and have had the pleasure of growing my role here as the company grew. I’ve held many positions over the years including Sales Consultant, Internet Sales Manager, Kia Sales Manager, BDC Director, and now Marketing Director. My background in advertising and graphic design helped me evolve into the position I hold today.

I found pride working in the automotive industry when I realized that, aside from a home, this is one of the biggest purchases a consumer can make. If we can assist someone through their purchase, giving them a pleasant experience and helping them find the right vehicle, than we have done our job well. This ideology aligns perfectly with the Bouchard family’s customer first philosophy. I am proud to work for a company that truly puts customer satisfaction above all else. That is the formula for long term success.

Outside work I enjoy spending time with my family, traveling, hiking, yoga, snowboarding, live music, dancing, and relaxing on the beach.